FOLD YOUR FLATS AND SAVE $$$
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With the advent of postage increases earlier in 2007, flat mail has been impacted the most. While the larger format of a catalog or brochure in the flat size of 8.5 x 11 or so is appealing to many newsletters and retail outfits, this increase in postage has put a damper on mailing to many customers or prospects. |
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One way to beat the postage increase is to fold your mailer in half so that it qualifies as a "letter" rate piece instead of a flat. With a simple tab at the top to keep it closed and qualify for automation, postage savings can be reduced from $.477 per piece to $.252 for basic automation. The additional cost of folding and tabbing is negligible in comparison to your postage savings. Ask us to find out how much of a savings you can enjoy on your next flat mailing. |
