MULTI-CHANNEL MARKETING INCLUDES DIRECT MAIL 

Will the latest trends of e-mail, social media and mobile continue to take over marketing dollars otherwise slated for Direct Mail programs? We believe that while other forms of communications have currently taken the lead, the new more targeted versions of Direct Mail are emerging stronger than before!

Due to customer preferences in how they recieve their communications and make their purchases, there is a more profitable, coexistence between direct mail and the new channels. Each has to simply find their rightful places in the communications mix.

A recent on line study shows that 39% of consumers preferred coupons via mail versus 26% via email. Clearly, offers and coupons can be missed by spam filters and service provider failures and that consumers prefer at home and in hand delivery when it comes to saving money!

With the 'spray and pray' mass marketing method no longer effective, marketing without discovering the benefits received through transactional analysis, customer and prospect history and behaviors will result in overspending and targetless mail efforts.

Currently, the use of Variable Data Printing and PURLS are increasing ROI significantly and result in money saving benefits by way of better targeting. The cost per piece of using this technology is reduced by the high response rate realized.

Ultimately, partnering with Meter-Made Marketing can provide you with painless, turnkey services making the task of finding the right combination of all channels made easier.

Direct Mail services include:

Considering a change from your current Direct Mail vendor for 2010? We'll help you make a smooth transition to a Direct Mail Partner who cares about your Success!