Meter-Made Marketing and eWayDirect Launch New Strategic Partnership to Offer Enhanced Emarketing Solutions

Meter-Made Marketing partners with eWayDirect to enable customers to include a

Direct, Web and Email integrated marketing solution.

SOUTHPORT, CT: Meter-Made Marketing and eWayDirect announced today a partnership that enhances Meter-Made Marketing’s current direct-marketing offerings through eWayDirect’s market-leading Direct|Connect 4.0 platform, which integrates email marketing, website reengagement, widgets, social networking, and search marketing and emarketing services.

“We were looking for a way to expand the solutions we offer our clients,” said Robin Rodriguez, president of Meter-Made Marketing. “eWayDirect’s unique integrated technology platform and full suite of emarketing services are the most robust and all inclusive. This solution made the decision easy for us to select them as a partner.”

The partnership will enable Meter-Made Marketing to enhance its offerings to its clients—and enable those clients to reach more customers and prospects through online marketing. The statistics are clear on the usefulness of these additions: in 2008, Forrester’s US Email Marketing Volume Forecast noted that “the number of marketing emails sent by U.S. retailers and wholesalers this year will hit 158 billion and grow 63% to 258 billion in 2013.” Meter-Made Marketing is therefore proactively moving forward on its clients’ behalf.

“This is a great partnership,” says Nancy Okrent, eWayDirect’s partnership relationship manager. “Our platform is both powerful and easy to use, and offers Meter-Made’s clients a suite of services that complement their current direct marketing solutions. We’re looking forward to a long and mutually beneficial relationship.”

“This partnership will enable Meter-Made Marketing to work with one partner for all our client’s digital needs which will integrate well with their current Direct Mail efforts. We have complete confidence in offering these new solutions from a company with extensive knowledge, client successes, and superior customer service support,” adds Rodriguez.

Direct|Connect 4.0, launched in Q2 of this year, is the only platform on the market that integrates email marketing, viral marketing, desktop delivery, website reengagement, and social media in a single solution. The platform is changing the way marketers interact with prospects and customers online.

About Meter-Made Marketing:

Since 1995, Meter-Made Marketing, Inc., a turn-key direct-mail marketing agency has been creating and producing response-driven direct-mail solutions for leading direct marketers everywhere. Its seasoned team of experts qualifies Meter-Made as a leading partner and reliable source, leveraging new technologies to replace traditional  methods for maximum results. The agency and production services include the inception of a creative campaign through to maximum postal savings and drop shipped deliveries nationwide. The company is proud to provide serious customer service and professional project management. Meter-Made's sole pursuit is to exceed clients' expectations and enable them to receive maximum ROI with every direct-response campaign. Learn more about Meter-Made Marketing at http://www.metermademarketing.com.

About eWayDirect:

eWayDirect, Inc., is a Connecticut-based emarketing company offering world-class email marketing, , website reengagement, viral marketing, social networks, and desktop delivery, all on a single integrated platform.  Its web-based Priority Email tool (desktop delivery) guarantees 100% inbox deliverability, 100% of the time; the website reengagement process increases donations and sales; and the social networking application is a powerful donor acquisition tool—all centralized in one platform.. eWayDirect also offers both SEO and PPC search marketing and online media services. Learn more about eWayDirect at http://www.ewaydirect.com.